Why should a company register for the Vegan Trademark?
Regardless of how straightforward this process is, why should companies use a trademark to validate what’s inside their product?
For everyday users who have specific dietary requirements, choose to buy ethical products, or family and friends buying gifts, they need to trust the claim on the packaging.
In an age where green-washing is becoming more and more frequent, clear messages on product packaging can be the deciding factor in persuading those who have rightfully become increasingly demanding about what they put in or on their bodies and in their homes.
It’s not surprising then that the requirements to register with the Vegan Trademark are accurate to the definition of vegan, set by The Vegan Society.
With some brand owners and retailers merely declaring that their products are vegan without fully understanding the meaning, customers are noticing more and more mistakes on product labels.
Not only does using a well-established, trusted and registered trademark help to protect consumers, but it also protects brand-owners, reducing their risk of making inaccurate claims.
Where you can use the Vegan Trademark
Generally speaking, while marketing a product, the main aim is to shout about its credentials. If a company isn’t clearly talking about its products selling points on the packaging, then they are missing a trick.
The packaging is essentially an advert for what is within, and it’s one of the most critical selling tools around. For potential customers, it’s often the first experience they will have with a product, and first impressions count.
For this reason, The Vegan Society recommend using the Vegan Trademark on the front of the packaging, including any display cases and marketing materials to make it visible.
Individuals with dietary requirements, be it for ethical, environmental, health or other reasons, want to know that a product is suitable for them. Nowadays, so do their friends and family.
With more than 50% of Brits saying they know a vegan, it’s only fair that brands make it as easy as possible to know when a product is vegan.
Without clear labelling, companies are likely to receive a plethora of emails from curious consumers.
Standing before a product, you may find them dissecting the ingredients list, questioning potentially animal-derived ingredients and second-guessing supply chains – typically resulting in a lost sale for the company.
Using the Vegan Trademark where it can attract the attention of these consumers and settle any doubts gives the product a competitive edge in the vastly growing free-from category.