Nicole Kidman backs sustainable and ethical vegan hair wellness brand Vegamour, find out why...
Vegamour is a holistic approach to hair wellness that incorporates clinically tested plant-based ingredients that work in tandem to promote healthy, beautiful hair naturally, without the use of harmful chemicals or short-term ‘fixes’ that can lead to long-term problems.
They study the power of nature through the lens of science to bring you the ultimate in total hair wellness & beauty for a lifetime of happiness.
Vegamour found Dan Hodgdon comes from a long line of New England farmers and spent most of his spent summers working on his uncle’s organic farm in Vermont.
During his time on the farm, Hodgdon learnt that all life on the farm is dependent on the symbiotic relationship between living organisms and the various elements that comprise their environment.
When everything in nature is in the proper balance those organisms thrive – hair wellness & growth are no different!
Vegamour revitalising vegan shampoo and conditioner made with Karmatin. Credit: Vegamour
Vegamour products are developed with four core pillars in mind:
Ingredients can only be effective if they can be absorbed and synthesized by the body. This concept is known as bioavailability.
Vegamour utilizes the latest advances in clean, biomolecular technology to ensure that each plant-based ingredient in every product we formulate is optimized for maximum efficiency.
2. Clean, 100% Vegan Ingredients
Vegamour is committed to the idea that great hair need not come at the expense of animals. They believe that what’s good for the planet is good for us, so never use toxic chemicals that hurt our bodies or the environment.
3. Holistic Hair Wellness
Every product and each ingredient works in tandem to form a complete, holistic approach that considers all of the underlying factors that contribute to the beauty and health of hair.
4. Science-Backed Results
Every ingredient in every product is clinically tested for purity and optimal efficacy.
"When I first met the founder of Vegamour, Dan Hodgdon, I was instantly drawn to his story and what he stands for" - Nicole Kidman. Credit: Vegamour
“I only want to recommend products and brands that I use personally”
In an exclusive interview with Vegamour, Nicole Kidman revealed why she decided to invest in the sustainable hair wellness brand.
“Having spent much of my life outdoors—whether it’s swimming, hiking, playing sports or keeping up with my kids—I’ve always understood the need to protect my skin from the elements. However, until recently, I hadn’t given as much thought to doing the same for my hair.”
Kidman explained how everyday activities can impact your hair and scalp health. From sun exposure and daily styling to pregnancy and diet, all of these things can affect our hair.
“It was a lightbulb moment when I realized I wasn’t giving the same level of care to my hair as I was the rest of me.”
“When I first met the founder of Vegamour, Dan Hodgdon, I was instantly drawn to his story and what he stands for — sourcing organically-grown, wild-harvested ingredients that have meaningful results — and how important he believes it is to continually give back and support the communities that make Vegamour possible.”
Vegamour GRO Hair Serum is one of Kidman's favourite hair products. Credit: Vegamour
After speaking with Hodgdon and understanding Vegamours ethos, Kidman knew these were the brand that she wanted to champion.
“After spending time with Dan, board-certified Dermatologist and Vegamour Brand Expert Dr Nathan, and getting to know Vegamour’s products inside and out, I can confidently say that the ingredients behind Vegamour’s products are deeply researched, and I believe that the results speak for themselves.”
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