Kat Von D launches limited-edition vegan makeup line inspired by drag queen Divine

Read Time:   |  15th February 2018

Kat Von D Beauty has launched a super limited-edition vegan make-up collection inspired by one of Kat Von D’s biggest muses: the one and only, late, great drag queen Divine.

kat von d divine

Kat Von D launches limited-edition vegan makeup line inspired by drag queen Divine

Kat Von D Beauty has launched a super limited-edition vegan make-up collection inspired by one of Kat Von D’s biggest muses: the one and only, late, great drag queen Divine.

The KAT VON D x DIVINE Collection is a symbol of self-expression, artistry and positivity, celebrating creativity, transformation and the beauty of a true original. Known for his audacious, larger-than-life persona — and the makeup to match! — Divine embraced his authentic self with unwavering confidence and an outspoken attitude. In fact, Divine’s makeup is so iconic that his makeup was the inspiration for Ursula in Disney’s The Little Mermaid!

kat von d divine

Despite relentless criticism, Divine remained unapologetically true to himself, and in doing so, served as a beacon of hope and strength for marginalized subcultures. Today, Divine’s legacy continues to inspire victims of bullying from all backgrounds.

Speaking about the collaboration, CEO OF Divine Official Enterprises Noah Brodie said:

“Divine Official Enterprises, LLC is excited to be working with Kat Von D Beauty. Divine and Kat connect on so many levels. From artistry, fashion, and makeup, to a genuine love for animals and music. Kat and Divine embody beauty, glamour, and attitude, which is reflected in this collaboration that makeup wearers and cosmetics junkies everywhere will find irresistible.” 

kat von d divine

KAT VON D x DIVINE I Am Divine Eyeshadow Palette ($38)

This limited edition 8-pan eyeshadow palette features high pigment matte, shimmer and metallic shades inspired by Divine’s famous look, with a selfie-friendly cover design: Hold the palette over your eyes, snap a selfie and take on Divine’s fierce and iconic glance!

Shades include: Babs, Hard Magic, Baltimore, Waters, Filthy, Pink Flamingos, Female Trouble, and Hairspray.

kat von d divine

KAT VON D x DIVINE I Am Divine Studded Kiss Lipstick ($19)

Kat also created an exclusive, never-before-seen nude shade of Studded Kiss Crème Lipstick, in collectible neon green studded packaging. It’s the perfect finishing touch for the ultimate Divine look. The Studded Kiss Crème Lipstick offers a high pigment vegan and cruelty-free formula that delivers luxuriously rich texture and intensified colour payoff with Kat’s signature long wear, now in an unforgettable nude shade: Divine.

Discussing the decision to create a limited edition range of makeup celebrating her muse, Von D said:

“I’ve always been a huge Divine fan. He was so iconic and so ground-breaking, especially for the time that he was around because he was not only
breaking barriers in the regular world just being openly gay, but in the drag world as well. He made people question the conventional idea of beauty and he made something that could be scary to most people very appealing. I think that’s so powerful and I’m really excited about this collab that’s launching on Valentine’s Day, which I think is an appropriate launch date!” 

For the campaign, (which was shot on Divine’s birthday) each of the four Kat Von D Beauty Artistry Collective Global Makeup Artists transformed Kat and her 3 muses into larger-than-life, Divine-inspired icons for the campaign, which was shot by photographer Mariano Vivanco.

kat von d divine

Vegan and cruelty-free 

The Kat Von D x Divine Collection Lipstick is completely free of animal-derived ingredients.

“I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.”—Kat Von D

The KAT VON D x DIVINE Collection is available for a limited time only beginning February 14th on Katvondbeauty.com, February 23rd on Sephora.com, and March 3rd in Sephora stores.

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Vegan Food & Living

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