After years of campaigning for better vegan options at Subway, specific locations across the USA and Canada debut the new Beyond Meat Meatball Marinara Sub.
Following on from Subway’s Vegan Sub in the UK this year, the popular sandwich chain have listened to customer demand and the tireless campaigns of animal rights group, Compassion Over Killing, in the USA and Canada. After teasing the launch of the meatless-sub last month, the day has finally come, as Subway have debuted a vegan Meatball Marinara sub in select locations across the Atlantic!
The new sub, in partnership with the trailblazing vegan protein brand Beyond Meat, is served on a Subway bread of choice, with a selection of salads – just remember to omit the non-vegan cheese from your order!
Compassion Over Killing, an organisation which highlights the cruelty of the meat industry, encouraging people to adopt a more plant-based diet, was behind the nationwide push to persuade Subway to turn one of their most iconic of subs into a vegan-friendly option. Compassion Over Killing’s Senior Director of Campaigns and Corporate Outreach, Laura Cascada, was one of the first to try the triumphant new sub, which was steamed on Compassion Over Killing’s Facebook Live. Laura commented: “The guy who was making the sub for me told me that he doesn’t think that there’s really any difference in taste between the Beyond Meat and regular meat.”
“This is so important. There are millions of people who are visiting these chains every day and may have never tried vegan options before. So by putting these options front and centre on menus, these chains are making vegan options accessible to millions of people.”
In a previous statement about the launch, Len Van Popering, Subway’s Chief Brand and Innovation Officer, adds: “Our guests want to feel good about what they eat and they also want to indulge in new flavors. With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds.”
Though this is a limited test, Subway has told vegan sub fans to “keep an eye out for nationwide coming soon!” We hope this will mean a UK launch is on the cards in the near future!
The Beyond Meat sub is currently available at participating restaurants in Jackson, Mississippi; South Bend-Elkhart, Indiana; Fresno-Visalia, California; Louisville, Kentucky; Harrisburg, Pennsylvania; and Halifax, Nova Scotia in Canada.
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Image Credit: Compassion Over Killing
Facebook Live Video: Compassion Over Killing