Published On: Tue, Mar 19th, 2019

Sainsbury’s becomes the first UK supermarket to sell tempeh 

Vegan start-up company Plant Power is on a mission to make tempeh mainstream in the UK and Europe as it launches its first range of products in Sainsbury’s. 

sainsbury's tempeh

Tofu is a staple in vegan kitchens as it’s brilliant for absorbing flavours and adding texture to dishes, and now it’s time to tofu’s cooler younger brother – tempeh!

Originating from Indonesia, tempeh is made by fermenting whole beans – traditionally soya – with a live culture so it has a higher protein content and also a meatier texture. It’s packed with whole food goodness, heaps of fibre and healthy gut bacteria.

Until now it’s been more difficult to find tempeh products on the high-street as in the UK it typically only sold online and in health food stores, but vegan start-up company Plant Power is on a mission to make tempeh mainstream in the UK and Europe.

Plant Power is the first brand in the UK to offer tempeh into the mainstream retail market with the launch of Original Block and Curry Pieces into the chilled aisle in Sainsbury’s supermarkets.

The products in the range are fresh, GMO-free and made with love and are launching with an introductory offer of £2.50 and a usual RRP of £3.00.

sainsbury's tempeh

In a statement sent to Vegan Food & Living, founder Lawrence Hill said: “We listed it on our online store and sold thousands straight away… We knew that this deserved to be sat alongside the likes of tofu and other meat alternative brands.”

“Sainsbury’s are doing amazing things for the plant-based movement and to be able to partner up with a major retailer like them just shows how far the movement has come. We have amazing things planned with them. The buying team have been fantastic”

“We’ve created the widest range of tempeh in Europe and have so much more to offer from this amazing product. In the next few months, we will be releasing even more innovative products. We can’t wait.”

Sainsbury’s Meat Free Buyer, Frankie Campbell, added:“Sainsbury’s are really excited to be working collaboratively with Plant Power to make tempeh a mainstream product in the UK. By being the first retailer to launch tempeh in the market we are pioneering the plant-based movement and offering our consumers great choice.”

Follow Vegan Food & Living on Facebook to keep up to date with the latest news, recipes and product launches from the vegan community. 

Comments

Comments

Tags: ,