Vegan ice cream that helps endangered wild cats launches in the UK

Read Time:   |  9th March 2020

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Europe's largest ice cream manufacturer is launching a new 'socially conscious' vegan ice cream brand 'ROAR' in Tesco and Ocado.


Global ice cream manufacturer, Froneri, the largest producer of ice-cream in Europe and the second-largest in the world, is launching an indulgent plant-based ice cream brand in the UK – RØAR.

Indulgent flavours

The new range of ice creams is available in three “wildly delicious” flavours including Hazelnut, Coconut and Chocolate.

All of the ice creams are made with plant-based ingredients and UTZ certified cocoa and contain no palm-oil.

If you’re looking for a decadent and luxurious dessert the Hazelnut Chocolate Cookie flavour is sure to please. The vegan ice cream is made with hazelnut paste for a smooth texture and is studded with raw salted hazelnuts and chocolate cookie pieces.

The creamy and tropical Coconut Mango Passionfruit Oat Cookie is perfect for summer! This coconut-based ice cream features a mango & passionfruit swirl, a hint of lemon combined with crunchy oat cookies.

Chocolate fans will love the rich and chewy Hemp Seed Chocolate Brownie flavour which is packed with large chunks of chewy chocolate brownie and hemp seeds.


Socially conscious

According to the company, RØAR is “about a conscious mindset, social responsibility and caring for animal welfare.”

The brand has partnered with Panthera – the only organisation in the world devoted exclusively to the conservation of the wild cats to support its Tigers Forever fund.

The fund aims to increase tiger numbers by at least 50% over a ten-year period, and RØAR is supporting Panthera on its mission as a financial sponsor for all their initiatives on education and awareness.

Double win

RØAR is working with boxer Anthony Joushua OBE to help celebrate the launch. In a statement sent to Vegan Food & Living, he commented; “I’m thrilled to work with RØAR on their UK launch; not only is the ice cream delicious, but I like their mindset & partnership with Panthera.

“I’ve already introduced plant-based meals as part of my regime and enjoy the benefits it has on my diet, so to be able to also introduce a plant-based ice cream like RØAR is a double win for me.”

RØAR® is now available to purchase on Ocado and Tesco to follow on 16th March. RRP is £5 for 500ml.

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Vegan Food & Living

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