British sweet manufacturer Swizzels has expanded its range of vegan products to celebrate Veganuary, offering vegan-friendly sweets for people to enjoy throughout the month – and beyond.
Last year more than 629,000 people signed up to the challenge to go vegan for the month of January, and Veganuary 2023 is set to be the biggest year yet.
In order to join the celebrations and ensure Veganuary participants aren’t missing out on their favourite treats, Swizzels has introduced six new products to its vegan sweets range.
The new products include the Minions Tropical chew bag, Minions 15p chew bars, Swizzels’ redesigned Variety bag range (Scrumptious Sweets, Luscious Lollies and Curious Chews) and the Party Mix tub.
Swizzels’ already established vegan collection includes Drumstick and Refreshers Choos, the brand’s 15p chew bars, Rainbow Drops and Double Dip, and its Originals bag range which features packs of Parma Violets, Love Hearts and Double Lollies.
Swizzels new vegan Party Mix tub is perfect for celebrating Veganuary
Swizzels: ‘All These, All Year, All Vegan’
Swizzels is also in its fourth year of running a consumer marketing campaign in support of Veganuary with the message “All These, All Year, All Vegan” to promote the range of vegan confectionery which it has to offer all year round.
Holly Drescher, brand manager at Swizzels, said in a statement to Vegan Food & Living: ‘‘As more and more people are becoming conscious of their eating habits and switching to a vegan diet, we are keen to continue to create products that everyone can enjoy, no matter their lifestyle.
“We want Swizzels fans to feel confident they can still enjoy a sweet treat with a wide range to choose from and that they’re available all year round, not just for Veganuary.”
Want to know which other treats you can still enjoy on a vegan diet? Check out our list of our favourite accidentally vegan products