Mrs Crimble’s to launch a vegan version of its popular macaroons

Mrs Crimble’s is getting set to launch vegan macaroons in Tesco stores this month. 

In an “obvious next step” for the brand, Mrs Crimble’s is launching a vegan and gluten-free version of its popular chocolate-dipped macaroons.

Launching in Tesco stores in November with a recommended retail price of £1.79 per 195g pack, the macaroons contain 150 calories per biscuit and will be available in a pack of 6.

“We’re incredibly proud to have taken the Mrs Crimble’s brand on to the next stage of free-from indulgence by creating a vegan-friendly version that tastes as good as our original recipe,” said Bryan Martins, marketing director at Wessanen UK.

“The challenge was to remove the egg ingredients while maintaining the same delicious taste and wonderful texture. Without the eggs the macaroon still holds together with all the other ingredients, resulting in a deliciously, moist and moreish treat for our vegan and gluten-free consumers.”