Morrisons launches a vegan trifle in time for Christmas

Read Time:   |  24th December 2020

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After 12 months of perfecting the recipe, Morrisons has finally launched a vegan trifle for the ultimate vegan dessert centrepiece.


Morrisons has become the first supermarket to launch a vegan version of the Christmas classic: a strawberry trifle.

2020 has been the most turbulent year in a long time, and it’s important to cherish the small things that bring us happiness in all that doom and gloom. Google searches for ‘trifle’ nearly doubled in the six weeks following lockdown, indicating the public’s need for comfort food.

Therefore, Morrisons has made a comforting and nostalgic dessert that even vegans and those with allergies can enjoy.

The Best Vegan Trifle tastes just like the retro classic, with layers of vegan vanilla custard, boudoir sponge, strawberry filling and whipped non-dairy cream. The huge dessert can serve up to 7 people (although new restrictions in the UK have thrown a spanner in the works on that front) so no-one will be missing out!

‘Embrace simple comforts’

In a statement sent to Vegan Food and Living, Pudding Buyer at Morrisons Francesca Lidgate said: “This Christmas will see us embrace simple comforts more than ever, especially when it comes to food.

“We’re excited to offer a classic taste of Christmas to more people than ever with our showstopping trifle.”

With this brand new dessert, Morrisons is ensuring that everyone can indulge in a bit of nostalgia this Christmas.

Vegan at Morrisons

Morrisons launched an impressive selection of vegan treats this festive season, with everything from a ‘Beefless’ Wellington to No-prawn Tempura.

For vegan desserts, you can also pick up the Vegan Lemon Shimmering Semifreddo and accidentally vegan Gingerbread Doughnuts.

If you’re looking for last-minute vegan bits to make your Christmas extra special, Morrisons is the place to be!

The Best Vegan Trifle is available now at Morrisons stores across the UK and is priced at £7.

Dreaming of a green Christmas?
Read our guide on how to have a sustainable Christmas.

Written by

Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

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