Leading Irish food producer Finnebrogue, which is known for its meat and sausage products, has launched plant-based bacon in Tesco.
Finnebrogue’s new “made without the oink” bacon (£3) launched at 600 Tesco stores across the UK earlier this week as part of the plant-based version of the company’s additive-free Naked range which launched earlier this summer.
In order to create meat-free bacon with a similar texture to its meaty counterpart, Finnebrogue has used pea-protein to create plant-based rashers that are high in protein as well as a source of fibre, vitamin B12, zinc and iron.
The new Naked Bacon will join the rest of Finnebrogue plant-based line which includes Naked ‘Without the Moo’ mince, meatballs and burgers and Naked ‘Without the Oink’ sausages.
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“We looked at what was wrong with the plant-based bacon products already on supermarket shelves in order to figure out how to make our plant-based bacon the best it can be,” Finnebrogue Chairman Denis Lynn told The Grocer.
“There really is nothing like the taste and smell of proper bacon—but these delicious rashers are meat-free so absolutely everyone can be part of that special bacon eating experience. It’s not quite the same as the real thing, but we think it’s getting there.”