Meat giant Finnebrogue adds vegan Christmas turkey joint to its growing plant-based line-up

Author: Maria Chiorando

Read Time:   |  20th December 2022

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The vegan Christmas turkey joint, which is available exclusively at Waitrose now, is made from wheat and pea protein and is soya-free.


Finnebrogue Artisan has added a new festive centrepiece to its plant-based line-up.

The Irish meat giant has created its first vegan turkey joint, which it is selling under its Better Naked brand. 

Available in selected Waitrose stores now, the Better Naked turkey joint ‘without the gobble’ is made from wheat and pea protein.

The stuffed joint is high in fibre, low in saturated fat and a source of vegan protein. It is also soya-free.

According to the brand, Brits eat around 10 million turkeys every year at Christmas – now, it says they can enjoy ‘a tasty Christmas centre of plate, just without the meat’.


Vegan Christmas turkey joint

In a statement sent to Vegan Food and Living, Barbara Mullan, Finnebrogue’s NPD manager, said that the joint is ‘bursting with succulence and Christmas flavour’.

She added: “Everyone loves a good stuffing at Christmas.  So we’ve combined sweet cranberries, earthy mushrooms and seasonal chestnuts to generously fill the joint. 

“The red onion confit with its cloves and cinnamon, together with the sprig of fragrant rosemary on top, provide an enjoyable festive aroma during cooking.”

Better Naked turkey joint ‘without the gobble’ is available now from selected Waitrose stores while stocks last. Each joint contains four servings (125g uncooked), RRP £4.00. 

Do you want to make this year’s festive meal one to remember? Here are 48 vegan Christmas recipes

Written by

Maria Chiorando

Maria is an editor and journalist. Her work has been published by the Huffington Post, the Guardian, TechnoBuffalo, Plant Based News, and Kent on Sunday among other national and regional titles.

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