Birds Eye launches vegan sausage rolls

Read Time:   |  3rd June 2020

Frozen food specialists Birds Eye has launched its first fully vegan sausage roll in its plant-based Green Cuisine range

We might not be able to get our Greggs sausage roll fix right now, but Birds Eye is helping vegans to get their pastry fix as it launches vegan sausage rolls in its Green Cuisine range.

The plant-based pastry features a pea protein filling encased in a flaky puff pastry and has been developed to ‘replicate the much-loved succulent taste and texture of traditional Birds Eye Homebake frozen sausage rolls’.

A four-pack of Birds Eye’s Meat Free Sausage Rolls is currently priced at just £1.50 or 38p per sausage roll in Sainsburys, making them a cheaper option that Greggs’ sausage roll too.

In a statement sent to Vegan Food & Living, Anne-Marie Gayer, Senior Brand Manager at Birds Eye said: “We know that sausage rolls are one of the nation’s favourites snacks, so we wanted to create a meat-free version that perfectly replicates the taste and texture of high-street outlets, but with the convenience of being able to cook at home straight from the freezer.

“As the pastry is only cooked once, it results in a lighter and flakier pastry compared to just warming through a chilled sausage roll. We’ve also ensured that our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry. We can’t wait to hear what people think.”

Inspired by the popularity of Gregg’s sausage roll, retailers and brands have been keen to tap into the success with the launch of their own vegan sausage rolls.

Marks & Spencer estimates that it sells roughly five thousand packs of its Plant Kitchen No Pork Sausage Rolls every week, and large pastry companies including Ginsters and Walls have launched their own versions.

 Birds Eye Green Cuisine Meat-Free Sausage Rolls are available in stores nationwide now

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