Willicroft vegan cheese launches in the UK

Read Time:   |  6th October 2020

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Popular Amsterdam vegan cheese company Willicroft is launching its vegan cheeses in the UK for the first time ever this week


Amsterdamn welcomed its first vegan cheese shop in 2019 when Willicroft opened the doors to its flagship store in the Dutch capital.

Since successfully founding Willicroft in Amsterdam, the brand has secured stockists at all major food retailers across The Netherlands, as well as opening their flagship store in the capital.

Excitingly, Willicroft is now launching in the UK for the first time ever with a range of dairy-free cheeses coming to stores including Waitrose and TheVeganKind Supermarket on October 7.

Willicroft will be launching three varieties of its plant-based cheeses in the UK initially which it believes demonstrates ‘that plant-based cheese can be just as decadent as its dairy alternative.’

Excitingly, you can once again enjoy the delights of a cheese fondue with Willicroft’s This is not Cheese Fondue (£7.50 for 280g). This twice-fermented cheese ‘fools even the biggest fondue lover’ and is such a treat served with bread and vegetables for dipping.


Offer a delicious alternative to parmesan, This is not Grated Cheese Italian Style (£3.50 for 75g) goes well on everything from pizza and pasta to salads.

This is not Classic Cream Cheese (£3.50 for 135g) is fresh, light and creamy and is ideal for bagels and sandwiches as well as hot dishes such as stuffed mushrooms.

This cheese is made without cashew nuts using a base of tofu although it may contain traces of nuts making it unsuitable for those with a nut allergy.

‘Reimagined form’

Willicroft was founded in 2018 by Brad Vanstone, whose grandparents owned and ran Willicroft dairy farm in Devon. Brad was inspired to try his hand at creating non-dairy cheeses in 2017 after he switched to a plant-based diet and struggled to find tasty and affordable cheese alternatives.

In a statement sent to Vegan Food & Living, Brad said: “A couple of decades after Willicroft Farm first supplied Waitrose with Aberdeen Angus meat, it’s pretty exciting that Willicroft in its reimagined form is supplying the same store with Plant Based Cheese.

“It’s super humbling that our fondue, cream cheese and Grated cheese Italian style cheese are now available across the UK. We’ve always believed that by focussing on the taste and our environmental footprint in equal measure we would be creating something special and are stoked Waitrose supports us on that mission.”

For more information, please visit: Willicroft.com


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