Wicked Kitchen awarded ‘Best Vegan Range’ in PETA’s 2018 Food Awards.
Wicked Kitchen’s range of vegan meals, wraps, salads and sandwiches has won the title of ‘Best Vegan Range’ at the 2018 PETA Vegan Food Awards.
Run by brothers and chefs Derek and Chad Sarno, the range aimed to encourage meat-eaters to eat more plant-based foods. It was launched in 600 Tesco stores in January this year, and made headlines for selling 2.5 million units in its first 20 weeks.
By August, Wicked Kitchen had sold 4 million meals at Tesco, where Derek Sarno is Director of Plant-Based Innovation.
In a press release, he said: ‘It’s been a huge year for Wicked Kitchen, and we are so frickin’ grateful to everyone who has supported the launch, have made compassionate and mindful food choices, and shared how much they have enjoyed Wicked Kitchen. And we’re super grateful to PETA for naming us the Best Vegan Range. That’s awesome. And it’s only the beginning for Wicked Kitchen. Big news is on its way.’
Dawn Carr, Director of Vegan Corporate Projects for PETA UK, said: ‘We’re delighted to honour Wicked Kitchen with the 2018 PETA Vegan Food Award for Best Vegan Range. A real game changer, Wicked Kitchen’s offering proves that vegan meals can have all the punch, crunch and zing needed to satisfy hungry bellies and discerning taste buds. The award is well deserved!’