Wicked Kitchen expands its range in Tesco with the addition of new plant-based meat alternatives.
In the last two years alone, 68 per cent of adults in the UK have chosen to cut down or cut out meat from their diet (The Source, 2018) and an impressive 16 per cent of all food product launches in 2018 were plant-based (Mintel, 2018).
Keen to capitalise on the soaring demand, Tesco partnered with pioneering plant-based chef Derek Sarno from Wicked Healthy to launch the UK’s first own-brand vegan supermarket range – Wicked Kitchen.
Tesco supermarket has just announced that it is launching 45 new plant-based products in stores today, including a new selection of meat alternatives.
Joining the Wicked Kitchen range in stores from today are Wicked Spiced Amazeballs, Jalapeño Griller Patties and Chorizo Style Bangers.
The Spiced Amazeballs are made with pea protein and loaded with a blend of punchy herbs and Italian style seasoning making them the perfect addition to a meatball sub or a pasta dish.
The Jalapeño Griller Patties are perfect for those who like their burgers with a kick as they’re packed with jalapeños and vegan cheese ‘pockets’ to add even more flavour.
Packed with smoked paprika, the Chorizo Style Bangers are the perfect addition to a hot dog or chopped up in a vegan paella.
For those who lust after Sarno’s pulled mushroom dishes on social media, there’s also Wicked Shredded M’Shroom launching in stores today. The pulled and roasted mushrooms with a paprika and cumin BBQ rub are delicious added to wraps, sandwiches and salads.
Taking to social media to share the news, Sarno wrote: “We’re launching the Wicked spiced AMAZEBALLS into over 450 Tesco stores throughout the U.K. THIS WEEK! One of 6 brand NEW items hitting shelves in our (Tesco’s) NEW plant-based meat’ dedicated MOD.
We’re also launching the hottest quality plant-based brands available on the market today! Including our new Tesco’s own Plant Chef line!! You asked for it, we listened and we’re delivering! The largest, most amazing quality driven, delicious, hand picked vegan foods to date! Much more to come.”
New Wicked Kitchen products
The new vegan launches are coming hard and fast at Tesco this week as a it has also added a range of plant-based Pot-Noodle style meal pots to its Wicked Kitchen range.