Wales’ first plastic-free vegan supermarket is now open for business

Read Time:   |  23rd July 2019

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A vegan and plastic-free supermarket has opened in Wales selling organic and locally sourced vegan food.

vegan supermarket wales

The first vegan supermarket, Kind Earth, has opened in Wales in Llanelli it was awarded a grant from Carmarthenshire County Council.

The supermarket, which is located at Unit 3 in Maes Y Coed will give locals a chance to pick up a range of healthy food products and kitchen cupboard staples, and even vegan dog treats.

For those looking for something more decadent, Kind Earth also sells a tempting array of cake, sweets, Welsh cakes pies, many of which are made with unprocessed and natural ingredients. You’ll even find gluten-free options!


The vegan supermarket is also keen to ensure it is eco-friendly, with all fruit and vegetables on offer being organic and, wherever possible, locally sourced and plastic-free. Where this is not possible Kind Earth will be using biodegradable packaging. Kind Earth is also ensuring that any fruit that is sourced from overseas will have travelled by boat, not plane, to minimise the carbon footprint.

Customers will find paper bags available for fresh produce and you can purchase a Kind Earth fruit crate for £8 and reusable, washable produce bags.

Sustainable community 

Speaking to ITV News about the new business venture, Kind Earth owner Matt Rogerson explained: “I’ve been so excited to open Kind Earth, and grateful to the council for the start-up grant and belief which helped pursue my dream.

“The shop is not only a vegan supermarket where people can buy fresh good quality locally sourced grocery items but offers customers to get involved in initiatives and workshops to make us a healthier and more sustainable community.”

vegan supermarket wales

Image credit: Carmarthenshire County Council

The local council is also pleased to see the business opening, with Carmarthenshire County Council Leader Cllr Emlyn Dole adding: “I am happy that we were able to provide funding to support Kind Earth to develop a new business that will benefit the community and offer people a wider choice of food.

As a council we remain committed to strengthening our local economy and giving the people of Carmarthenshire as much choice as possible.”

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Vegan Food & Living

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