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Waitrose is celebrating the food synonymous of long summer days and food-filled evenings with family and friends with the launch of new vegan products that are perfect for summer snacking.
Searches for the word ‘vegan’ on Waitrose.com doubled in the last year, and the retailer is keen to take advantage of the rapidly growing demand for plant-based products by adding a selection of new vegan products that are perfect for summer BBQs.
The new range of vegan products launching in Waitrose that are perfect for al fresco eating includes snackable vegan creamy onion and chive rolls, vegan Lincolnshire sausage rolls and even a vegan pasty filled with seasoned soya mince and made in Cornwall to ensure an authentic taste.
The new products are priced at £2.75 a pack but are currently on an introductory offer at £2.20 for a limited time.
Vegan sausage rolls are all the rage right now. There have been thousands of vegan products in recent years, but few have caused such a stir as Greggs’ famous vegan sausage roll, which quickly became the company’s fastest selling launch in more than six years.
Seeing the rave reviews enjoyed by the now infamous vegan sausage rolls, supermarkets are getting in on the action by launching their own versions of the popular treat. In the past week, Tesco supermarket has released its own version of the product in its in-store bakeries.
Jonathan Moore, Executive Chef at Waitrose, comments on the range saying; “Summer is the perfect time to get outside and enjoy great food with family and friends. We wanted to create a range that is full of flavour and helps our customers celebrate the season, whether that be with picnics in the park, barbecues on the beach or dinner after a dash indoors to avoid the rain!
“We know certain foods and tastes can instantly transport us down memory lane, helping us to reminisce over our favourite memories. We took inspiration from classic, nostalgic flavours, but with a modern innovative twist, to help our customers do just that when enjoying this exciting new range.”
Waitrose & Partners Scrumptious Summer launched in shops and online from Wednesday 24th April. Prices start at £1.29.
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