Wagamama launches new Veganuary dish to help feed low-income families in the UK

Author: Liam Gilliver

Read Time:   |  3rd January 2023

wagamama has partnered with The Bread and Butter Thing to help deliver one million meals to those in need

Wagamama has launched a new Veganuary dish to help feed low-income families in the UK.

The high-street chain has partnered with food charity The Bread and Butter Thing to help donate one million meals to those struggling amid the cost of living crisis.

Joining the already extensive Wagamama vegan menu is the vegan ‘chicken’ kare lomen, which features udon noodles in a coconut and chilli broth, topped with vegan teriyaki ‘chicken’, coriander, beansprouts and cucumber.

Wagamama has become known for introducing exciting new vegan dishes to the menu in Veganuary, with the first vegan egg, watermelon tuna and last year’s vegan fish and chips all appearing on the menu.

But as the wagamama menu is already 50 per cent vegan, this year it has decided to just have one new signature dish for Veganuary, and instead to serve it up ‘alongside a campaign of support initiatives to help nourish local communities across the country’.

Wagamama X The Bread and Butter Thing

Wagamama has also donated £25,000 to the charity, which will pay for 41 truck journeys with each able to carry 426 tonnes of food. Each tonne equates to 2380 meals. 

In a statement sent to Vegan Food & Living, wagamama CEO, Thomas Heier, said: “In these challenging times it is important that we all continue to nourish ourselves and our communities. 

“Typically, every Veganuary we like to surprise and delight our guests with a plant-based showstopper, but we know this Veganuary is a little bit different for families across the UK. 

“So, it is a privilege this year to support local communities through our newly launched partnership with The Bread and Butter Thing.” 

Set up in 2016, The Bread and Butter Thing brings low-cost food to low-income communities by sourcing products directly from manufacturers and retailers.

It has more than 40,000 members and redistributes to thousands of families a week who typically pay £7.50 for £35 worth of groceries.

‘The toughest financial crisis’

The Bread and Butter Thing CEO Mark Game added: “We’re delighted to be entering this new partnership with wagamama.

“Its philosophy of nourishment chimes exactly with The Bread and Butter Thing’s work to ensure that people in low-income communities can access healthy, nutritious food for their families.

“By providing both food and funding to support the unseen but vital logistics that go into making The Bread and Butter Thing possible… wagamama will help us deliver over 1 million meals worth of food to our members who are making really difficult decisions between heating and eating, or even keeping a roof over their heads, in the toughest financial crisis of a generation.”

In the mood for eating out this Veganuary? Find out which options you can find in vegan restaurants and chains across the UK

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

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