ADVERTISEMENT
In a bid to create eco-friendly solutions to address the world’s air quality challenges, Volvo is going green with the launch of its first vegan electric car.
Tesla’s electric cars have proved popular with environmentalists seeking ways to reduce their carbon footprints, so much so that the company took its green credentials one step further by switching all of its models leather interiors to a vegan-friendly alternative.
In a bid to rival Tesla’s vegan automobiles and capitalise on the growing demand from customers seeking out ways to reduce their impact on the planet, Volvo is going green with the launch of its first vegan electric car.
Volvo’s electric performance brand Polestar is launching the Polestar 2, a new all-electric five-door fastback that will be competing with the Tesla Model 3.
The Polestar 2 boasts a completely vegan interior, a panoramic glass roof and can accelerate from zero to 100 kph in under five seconds.
The brand claims the new model has been launched as part of its ongoing commitment to creating eco-friendly solutions to address the world’s air quality challenges.
Polestar CEO Thomas Ingenlath stated: “Everything about it has been designed and engineered with passion and dedication. As an electric performance brand, and through the forthcoming launch of a portfolio of fully electric cars, Polestar is determined to address the world’s air quality challenges. Polestar delivers electric performance cars that are great to own and drive.”
Discussing the decision to create a car with a fully-vegan interior, Head of Design at Polestar, Maximilian Missoni, said: “We decided to bring something different to the segment. Our avant-garde design has evolved from Polestar 1 into an edgier, bolder statement.
“We have also designed a standard vegan interior with progressive textiles that will appeal to the forward-thinking audience who will subscribe to Polestar 2.”
The car will be showcased at next month’s Geneva Auto show and will hit the market in 2020 with an estimated retail price of $55,500.
Image credit: Polestar
