Harrods and Volkswagen among the major firms doing Veganuary as sign-ups for the vegan pledge sit around 2 million

Author: Maria Chiorando

Read Time:   |  3rd January 2022

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Other corporate giants taking part in the vegan initiative include Superdrug and Papa John's, with many citing sustainability as their motivation

Numerous global corporations are taking part in the Veganuary Workplace challenge this year, with total sign-ups for the initiative since it launched in 2014 now around the 2 million mark.

Among the business giants taking part in this year’s pledge are Harrods, Volkswagen Group UK, Sky, Superdrug, Papa John’s, Adept Carehomes and many more.

As part of the workplace challenge, the businesses will encourage their teams to eat a plant-based diet during January.

Veganuary: increasing sustainability

In a statement sent to Vegan Food & LivingCian O’Brien, director of Volkswagen Commercial Vehicles UK, who is personally taking part alongside the team, said: “Our business is focussed on driving increased sustainability.

“As a responsible vehicle manufacturer, we are focused on driving electrification and play a leading role in shaping future mobility in a sustainable way.

“However, sustainability is broader and the opportunity to make a personal contribution through changing our habits has to be explored.

“Hence, I am happy to try Veganuary and encourage colleagues to give it a go as sometimes small changes can make a real difference.”

Trying a vegan diet

Toni Vernelli, Veganuary’s head of communications, added: “It’s great to have so many businesses putting their values into action by taking part in Veganuary’s Workplace Challenge.

“It’s a fun way to unite their teams in a shared experience while demonstrating their commitment to reducing their impact on the planet and improving the health and wellbeing of their employees.

“With a recent YouGov survey showing that 34% of Brits are interested in trying a vegan/plant-based diet, we’re sure their employees will appreciate this helping hand.”

Written by

Maria Chiorando

Maria is an editor and journalist. Her work has been published by the Huffington Post, the Guardian, TechnoBuffalo, Plant Based News, and Kent on Sunday among other national and regional titles.

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