Virgin Trains has launched a new wrap approved by the Vegan Society after becoming the first train operator in the UK to offer vegan-friendly options on all its menus.
Virgin Trains has launched a new wrap approved by the Vegan Society after becoming the first train operator in the UK to offer vegan- friendly options on all its menus last December.
The Hummus and pomegranate wrap has undergone a rigorous registration process by the Vegan Society to ensure all its ingredients are free from animal products to give customers peace of mind.
Julie Harper, Virgin Trains’ Food & Beverage Proposition Manager, said she had been overwhelmed by the response to the newly-released vegan menu.
“The response from our customers has been really positive. Vegans who want reassurance that they’ll be looked after onboard have welcomed this but we’ve also had great feedback from non- vegans. We’re delighted to be working with the Vegan Society and hope to be launching more products officially registered by them through the year.”
Elena Orde, Communications and Campaigns Officer at The Vegan Society, added: “We’ve been campaigning for decent vegan options on trains through our Vegan on the Go campaign and it’s great to see Virgin respond with products that anyone can enjoy. Market trends are showing a rapid growth in plant-based eating, particularly around this time of year when people are following on from their New Year’s resolutions to try a vegan diet as part of Veganuary. We hope that other train companies will follow Virgin’s lead and take notice of the power of the vegan pound.”
The hummus and pomegranate wrap was certified with help from Virgin’s sandwich supplier, Street Eats, and is available for £3.90 from its onboard shop.