VFC founder Adam Lyons said they used 'cutting-edge extrusion technology' to create the updated recipe, which he hopes will appeal to meat-eaters
Vegan chicken company VFC has revamped its core recipe, saying the product is now ‘even more meat-like’, reports the Grocer.
The new plant-based meat more accurately represents the flavour and texture of chicken according to the brand.
Adam Lyons, founder of VFC, said: “The result is a plant-based experience that’s even more meat-like, delicious, convenient and incredibly versatile without costing a wing and a leg.”
He added: “Championing taste in this category is key to converting more people across all age groups into more sustainable meat-free alternatives so that animals no longer have to be part of the food system.”
VFC new launches
The brand has now launched new products boasting the updated recipe, including Chick*n Tenders, Spicy Fillets, which are available now, and a children’s option, Chick*n Stompers.
Its Stompers, which mark VFC’s first foray into vegan products aimed specifically at children, are on shelves at Sainsbury’s stores now, with an RRP of £3.50.
According to VFC, it wanted to create ‘more exciting, better-tasting kids’ options’ to fill a gap in the market.
Lyons said VFC’s new recipe and children’s launch mark a ‘hugely exciting time’ for the brand.
‘Dismantling unjust systems’
VFC, which was founded by Adam Lyons in collaboration with Veganuary co-founder Matthew Glover, launched in December, initially only offering its products online.
Speaking about the genesis of the brand, in a statement sent to Vegan Food & Living, Glover said: “I am a businessman turned activist, and VFC is very much a marriage of the two.
“There are many ways to dismantle unjust systems, and we intend VFC to be part of the movement that puts an end to factory farming for good.”
Lyons added: “We’re not messing about. We’ve developed a fantastic product that looks, cooks and tastes like chicken, we’ve appointed an ambitious team, and we are ready to play our part in emptying those factory farm sheds. That’s what drives us on.”
See yourself as a dab hand in the kitchen? Why not try cooking this homemade Vegan Popcorn Chicken recipe?