Hot on the heels of the launch of a second Veggie Pret store in London, Pret A Manager have now announced they will be opening up another location in NYC at the end of the month.
An all vegetarian and vegan version of high-street sandwich restaurant Pret A Manger will be popping up for the day in New York City on April 22. The temporary Veggie Pret will offer the first 200 customers a taste of their delicious vegetarian and vegan menu which will include a salad or sandwich, a side, and a drink.
Pret a Manger is currently testing its vegan-friendly recipes—including a vegan miso sweet potato banh mi and a South African-inspired vegan chakalaka wrap—in anticipation of the launch of its 20-item vegetarian menu at 76 US-based Pret A Manger locations by the end of April.
Pret A Manger CEO Clive Schlee announced the launch of a second location of meatless Veggie Pret on Great Eastern Street in Shoreditch last week after a successful Veggie Pret pop-up concept in Soho raked in 300% more in sales than the company anticipated.
However, there is a catch as the permanence of a US-based Veggie Pret—and vegetarian menu items that will be featured at traditional current locations—depends on the levels of customer feedback the company receive. Pret is encouraging customers to respond with “love it or leave it” via social media campaign #NotJustForVeggies, so if you’d like to see Veggie Pret as a permanent fixture in the US then don’t forget to let them know on social media