Veggie mains set to be more popular than beef and lamb this Christmas

Read Time:   |  29th October 2020

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Tesco's Christmas Report finds veggie and vegan mains to be more popular than beef and lamb this Christmas.


We all know Christmas will be vastly different this year thanks to Covid-19 throwing a spanner in the works. However, something perhaps unexpected is the finding that veggie and vegan mains are set to overtake meat for the first time this year.

According to the Tesco Christmas Report, veggie centrepieces will beat roast beef and lamb this year with 7% of UK adults opting for one, higher than the estimated number of vegans in the UK which is just 1% of the population.

With such amazing vegan options from Tesco this year, we aren’t surprised! High on our lists are the Wicked Kitchen Wellington (£7.00) and the Wicked Kitchen No-Turkey Roast Crown (£5.00).

Additionally, over a third (35%) of hosts say they will be catering for alternative diets this Christmas, despite current restrictions limiting many cities to their existing households for the festive season.


A knock-on effect of the rise of plant-based alternatives is that the British classic pigs in blankets have declined in popularity, with the humble roast potato knocking the pork-in-pork product off the top spot as the nation’s favourite trimming.

Getting into the Christmas spirit, Tesco has also increased the number of in-store collection points for food banks this year from 500 to 803, making it easier to donate to the Trussell Trust over the festive season.

The charity saw an 89% increase in demand for food banks in 2020, likely due to the fallout from the pandemic, so donations are needed more than ever.

Click here to see Tesco’s full vegan festive offering this year.

Written by

Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

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