The Vegetarian Society has launched a new vegan trademark for food packaging after experiencing growing demand from consumers for animal-friendly food.
The new trademark, that will complement the existing Vegetarian Society Approved trademark, will offer assurance to consumers that stringent checks have been made to ensure a product’s vegan credentials.
The trademark will be available for us on-pack and in out-of-home establishments for products that are free from:
- Animal-derived ingredients
- Cross-contamination during production
- Animal testing either directly or via commissioned processes
The Vegetarian Society Approved vegan trademark will have the unique advantage of being independently checked, rather than being licensed on a self-certificated basis. Accredited products will also be actively promoted by the Vegetarian Society, being given access to event sampling opportunities and featuring in the organisation’s communications and across social media channels.
Vanessa Brown, head of business and catering services at the Vegetarian Society, comments: “The number of vegan consumers across the country is continuing to rise and we’ve seen a huge appetite for animal-free products across all grocery sectors, from food to beauty. We have experienced increasing demand for a vegan trademark from our customers to ensure they stand out from the crowd and can proudly display their vegan credentials.
“Our existing Vegetarian Society Approved trademark can be found on more than 15,000 products and we’re confident that our new vegan trademark will experience the same success.”
Lee Rockingham, managing director at Vegan Foods supplier VBites said: “We are excited to be one of the first brands to carry the new Vegetarian Society Approved vegan trademark following on from the great success of carrying the Vegetarian Society Approved trademark.”
For more information please visit www.vegsoc.org.
Sources: Packaging News, Vegetarian Society.