Veganuary 2023 has been a roaring success, but the campaign says the official sign-up numbers are just the ’tip of the iceberg’
Veganuary 2023 has been the campaign’s most triumphant year since its humble beginnings 10 years ago.
The initiative – which calls for participants to refrain from eating animal products for the month of January – received a whopping 706, 965 official sign-ups this year.
People from nearly every country in the world* gave the month-long pledge a go, including a slew of celebs such as Motherland star Diane Morgan and 90s pop icon Peter Andre.
The campaign continued to gain momentum on social media too, with the hashtag ‘Veganuary’ now garnering more than 894 million views on TikTok.
Veganuary 2023 a roaring success
However, Veganuary says even its record-breaking sign-up number is ‘likely to be just the tip of the iceberg’ as many people take part in the initiative without registering through the organisation’s website.
According to a YouGov survey conducted in January 2023, four percent of UK respondents reported participating in Veganuary during the month – while a 2022 poll found that nine percent of Brits had ‘ever participated’ in the campaign since 2014.
Vegnaury says these figures ‘provide an exciting glimpse into the broader public participation in Veganuary and its influence as a social movement’.
Veganuary enjoyed a record-breaking sign-up rate in 2023, with one person taking on the challenge every 2.4 seconds on 1st January, including 90s pop icon Peter Andre. Image credit: Veganuary
In a statement sent to Vegan Food & Living, Veganuary’s Toni Vernelli said: “The impact our food choices have on the planet is getting harder to ignore.
“It’s very inspiring to see so many people around the world starting the new year by taking action. Attitudes towards veganism are changing, and Veganuary’s just-give-it-a-go-for-a-month-and-see-what-you-think approach has undoubtedly played an instrumental role in this shift.
[Veganuary] offers a non-judgmental way for businesses and individuals alike to explore a transition towards plant-based.”
*Only Vatican City and North Korea (where the internet is banned) are missing from the official list of participants for 2023
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Featured image © Vegan Food & Living