Veganuary 2023 launches 10 year anniversary campaign with hummus and humour

Author: Ashleigh Poole

Read Time:   |  8th December 2022

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The annual campaign that encourages people to take up veganism during the month of January is back to celebrate its 10th year, using brand new ads to inspire positive change.


Registrations for Veganuary 2023 are now open as the charity celebrates its 10th campaign.

To date, 2.5 million people have taken part in Veganuary since the pledge began in 2014.

In an attempt to attract more people to try going plant-based in January 2023, Veganuary has launched a series of three ads which provide a touch of humour to the campaign and pay homage to previous movements inspiring action for a better world.

The three slogans that are to be used include: Where There’s Hummus, There’s Hope; Power to the Pea-ple; and Cauli-Flower Power.

This year, the campaign is also backed by three new ambassadors, including Made in Chelsea star Lucy Watson.

Veganuary’s new ambassadors

In a statement sent to Vegan Food & Living, Lucy Watson said of her journey into veganism: “Loving animals and eating them never made sense to me; that’s why I went vegetarian aged six and later turned to veganism.”

She encouraged those thinking about taking part this Veganuary to go ahead, saying: “I know it can be a daunting prospect for some, Veganuary is here to help guide you.”

Alongside Lucy, French chef Alexis Gauthier is also a new ambassador for the campaign.

He praised veganism, saying: “Going vegan in 2016 was one of the best things I’ve ever done for myself.”

Alexis’ restaurant Gauthier Soho is also now fully vegan.

He added: “This January, you can experience that same joy for yourself by trying veganism – it’s healthy, it’s delicious, and it’s an act of kindness to this planet. All you have to do is give it a try!”

Veganuary 2023’s final new ambassador is Famke Janssen, star of X-Men and Taken.

The Veganuary 2023 campaign launch sees three humorous posters celebrating veg

The Veganuary 2023 campaign launch sees three humorous posters celebrating veg


New launches for Veganuary 2023

Veganuary is also planning to launch a new podcast series on the 1st January, alongside a new 31-day YouTube series.

They are both designed to help participants with ideas and inspiration, and the podcast will feature both Lucy Watson and Alexis Gauthier.

The podcast and YouTube series will be available alongside daily coaching emails participants receive every day during January when they sign up.

This year, a vegan one-pot meal plan will also be available to sign-ups, as well as an updated e-cookbook, with recipes from vegan celebrities like Alicia Silverstone, Venus Williams and Dr Jane Goodall.

Veganuary’s Head of Communications Toni Vernelli celebrated the campaign, saying: ‘It’s taking steps that lead to the changes we want to see. Participating in Veganuary is a powerful way to start the year off with positive action, no matter what your resolution.’

Wondering what you should eat during Veganuary? Get inspired by our round-up of 21 delicious Veganuary recipes

Written by

Ashleigh Poole

When Ashleigh isn't studying for her BA in Magazine Journalism and Production at the University of Gloucestershire, she can be found in the kitchen experimenting with new plant-based recipes.

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