Get the lowdown on the Veganuary 2022 campaign

Author: Helen Greaves

Read Time:   |  19th December 2021

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Veganuary 2022 is just days away, but what’s this years’ campaign all about? We find out…


This year, Veganuary is urging people to take climate action into their own hands by trying vegan this January.

This urgent call to action comes after COP26’s failure to address animal agriculture’s contribution to the climate crisis

Veganuary’s Head of Communications, Toni Vernelli, says: “Although changing our diets is crucial to cutting greenhouse gas emissions, it can seem daunting.

“Signing up to Veganuary makes it much easier as our free pledge is full of helpful tips and advice, including a seven-day low carbon meal plan highlighting simple swaps that slash the carbon footprint of classic British dishes.”

Chris Packham, who took part in Veganuary in 2019, is encouraging everyone who cares about climate change to take part this January as he fronts the charity’s new campaign video.

He’s joined by Hollyoaks star Eva O’Hara, Emmerdale’s James Moore, TV presenter Jasmine Harman and Benjamin Zephaniah with heartfelt messages of encouragement.

Veganuary is also launching a new cookbook for 2022, which is available for free to all who sign up this year.

The cookbook contains a selection of inspiring Veganuary recipes, donated by Veganuary supporters.

Toni Vernelli says: “Climate change is at the forefront of everyone’s mind and one key solution is at everyone’s finger-tips – their fork.”

Veganuary’s 2022 Cookbook

Veganuary’s new cookbook for 2022 is supported by world-renowned chef Matthew Kenney and Dirty Vegan chef Matt Pritchard, among others.

Matthew Kenney, whose new restaurant Adesse opens in Selfridges this month, says: “As a chef focused on plant-based cuisine for over 20 years, I am beyond grateful for having the opportunity to be a part of the new global food paradigm – a path which brings together culinary art and wellness seamlessly and what is the only logical choice for our planet’s future.

“January is a great time to begin your own journey.”

Along with the professional chefs, a whole host of famous vegan faces have donated their favourite recipes to Veganuary’s 2022 cookbook.

Joanna Lumley – who donated her recipe for Random Green Soup – says: “Veganuary’s mission is to make the world a kinder, safer, happier place for all, which makes their January campaign utterly irresistible.

“I’m in awe of every single person taking part for the climate, our rivers and oceans, forests and wild places, animals and people. You’re all angels.”

Joanna Lumley is joined by others including Venus Williams, Jane Goodall, Sadie Frost, Bryan Adams and Bella Ramsey in adding Veganuary recipes to the book.

Written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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