Veganuary 2021 sign-ups are breaking all records as less than a week into January over 500,000 people have already pledged to go vegan.
Global campaign Veganuary, which encourages the masses to try eating vegan for a month, is celebrating the news that just days into its 2021 campaign, a record-breaking number of people have already signed up to take part.
So far, over 500,000 people have pledged to take the 31-day vegan challenge, an impressive figure which surpasses 2020’s total of 400,000, with new sign-ups still coming in thick and fast.
In October, the vegan campaign group shared that news that to date, over a million people have taken part in Veganuary since its inception in 2014, which shows just how popular this year’s campaign is already with half that figure already taking part in 2021.
In the space of six years, Veganuary has taken the media by storm and is now regarded as bigger in the retail calendar than Christmas, according to Co-founder Matthew Glover, with huge soars in vegan product launches in January year on year.
In a statement sent to Vegan Food & Living, Toni Vernelli, Veganuary’s Head of Communications, says: “While new vegan product launches from big-name brands are exciting, the way British supermarkets have embraced Veganuary this year is truly game-changing.
“They are not simply using it as a marketing opportunity but are promoting the many benefits of plant-based eating and encouraging people to give it a try. As bastions of our food supply, they know that the only sustainable way forward is plant-focused.”
Supermarkets are expanding their plant-based ranges in order to meet the demand for meat-free products, with the likes of Asda going one step further to launch the UK’s first in-store vegan butchers counter.
Are you taking part in Veganuary this year and need advice on what to eat?
Check out our 7-day vegan meal plan for new vegans!