Reports estimate that around 1.5 million people in Britain have adopted a more plant-based diet after Veganuary 2021, saving an estimated 2 million animal's lives.
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While 582,000 people ‘officially’ signed up to Veganuary in 2021, reports estimate that number was actually much higher.
A YouGov survey of 4,242 UK adults indicates that at least 5% of the population tried to eat vegan during the month of January, which equates to around three million people.
Of the three million, a second survey from Kantar suggested that half of these (around 1.5 million) intended to continue with more plant-based dietary changes after January.
This huge number is unsurprising, considering the wide array of vegan products launched ahead of or during Veganuary, helping to make plant-based options more accessible.
In fact, Veganuary estimates that 825 new vegan products and restaurant options were added in Vegnauary 2021. From the M&S No Salt Beef Roll to Higgidy’s vegan quiches, Veganuary 2021 demonstrated that veganism is full of variety, delicious food and is definitely not restrictive.
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‘A glimpse of what is possible’
Veganuary CEO Ria Rehberg commented: “This year, more than ever, I feel that another world is possible.
“A world where plant-based food is the mainstream choice, where the word vegan is associated with something positive and desirable, where major food companies are investing millions to switch to more sustainable animal-free options and are telling the world that this is the food of the future – and the food of today.
“A world where vegan products are easily accessible to everyone everywhere, omnipresent in supermarkets, restaurants and in cafeterias. This January gave us a glimpse of what is possible.”
Veganuary 2021 was the biggest year yet, and we can’t wait to see what’s in store for next year! Viva la vegan revolution!
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