London-based vegan brand Bulldog Skincare for Men has replaced its traditional plastic tubes with sugarcane plastics in a bid to become more sustainable.
Bulldog Skincare are the first brand in the world to use sugarcane as a raw material in packaging in a bid to make their products more sustainable and environmentally friendly.
The new packaging will replace traditional plastic tubes for versions made from plastic grown from sugarcane in Brazil, the company says.
On top of being a renewable source, plastic from sugarcane saves carbon dioxide rather than releasing it (as traditional plastic packaging does). For every 100 tonnes of sugarcane plastic used in Bulldog tubes, 309 tonnes of CO2 are taken out of the environment, the company explains.
“Bulldog see that there’s a better way to package products. Instead, of using traditional plastic, Bulldog are making the same tubes with plastic derived from sugarcane- a natural material,” the company told Cosmetics Design Europe.
Sugarcane in Brazil is grown thousands of kilometers from the Amazon rainforest, says Bulldog, on degraded pasture land which in turn helps to recover the soil for future use as general farmland or to simply plant another crop of sugarcane.
“It’s a renewable resource that is grown responsibly in Brazil with minimum impact on food supplies or biodiversity and doesn’t need much more than natural rainfall to grow,” said a spokesperson for the company.