An international vegan meat brand has secured two major listings with UK retailers for its realistic line of fish alternatives…
An international vegan seafood brand is making waves in the UK market.
Singapore-based HAPPIEE! creates realistic plant-based analogues from Konjac – a root vegetable commonly found across Asia.
Its range includes breaded shrimp, squid pieces, and calamari-style rings, which are said to ‘deliver the same taste and texture as real seafood’.
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HAPPIEE!’s vegan seafood – where to buy
The brand has successfully scored a listing with online supermarket Ocado.
It’s ‘Shrimpee’, Squidee’ and ‘Calamariee’ products are available in 180g chilled or frozen formats – priced at £3.
They’re naturally cholesterol-free, high in fibre, and low in calories.
Next month, the HAPPIEE!’s vegan seafood range will also hit the shelves in Tesco stores nationwide.
HAPPIEE!'s vegan seafood alternatives are naturally cholesterol-free, high in fibre, and low in calories. Photo © HAPPIEE!, edited by Vegan Food & Living
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‘Consumer demand’
In a statement sent to Vegan Food & Living, HAPPIEE! said: “Versatility is key, and all our products are quick and easy to cook, absorb flavours well, and work well with pan or air frying.
“The breaded options, with their light golden crumb, bring a crispy snacking experience that’s perfect for dipping and impressing at family feasts and parties.”
The brand added that it aims to create a ‘family-friendly option’ in response to ‘growing consumer demand for flexitarian diets’ as well as environmental concerns and shellfish allergies.
Missing your Friday night fish ‘n’ chips? Make this Banana Blossom ‘Fish’ recipe instead!
Featured photo © HAPPIEE!
