Vegan pastrami, ham and kebab style slices launch at Waitrose

Vegan pastrami, ham and kebab style slices launch at Waitrose

Read Time:   |  1st April 2020

Take your sandwiches to the next level with Squeaky Bean's new selection of plant-based deli meats.

Tired of falafel and hummus in your sandwiches or just simply looking to add more variety to lunchtimes?

Why not shake up your sandwiches Squeaky Bean’s new vegan sandwich slices (£2.50), which have just landed in Waitrose stores today (April 1st).

Three exciting new products are arriving in stores today including Pastrami Style ‘beef flavour slices which are perfect for creating a ‘New Yorker’ rye bread sandwich.

If you miss the simple delights of a ham and cheese sarnie then why not try the new Ham Style slices which have all the flavours of pork, but are made with wheat gluten, vegetables and a sprinkling of herbs.

Perfect in a pitta, the new Chicken Kebab Style pieces are aromatically spiced and incredibly versatile.

The new products are all with made from wheat gluten to give them a realistic meaty texture, chickpea flour and vegetables, and are high in protein a good source of fibre.

Squeaky Bean is the first plant-based meat brand created by European chilled food supplier Winterbotham Darby, and they have big plans to “challenge the squeaky clean image of veganism” by offering some healthy competition to vegan ranges currently offered in supermarkets.

Making plant-based easy 

In a statement sent to Vegan Food & Living, Sarah Augustine, Squeaky Bean Co-Creator, said: “For too long, vegan lunchtime options have been considered bland and boring or too time consuming to create. Squeaky Bean is your sidekick in the kitchen!

“Our aim is to make plant-based easy. Now you can have a lunchtime to look forward to by opting for our range of tasty, ready-to-eat sandwich slices.”

Speaking about the new addition to the store’s vegan range, Charlotte McCarthy, Vegan Buyer at Waitrose & Partners added: “Veganism and plant-based eating continues to grow, with over a third of people in the UK looking to reduce their meat intake.

“Our vegan range has doubled over the last few years and we are constantly looking for new and innovative flavours and products which offer fantastic tasting vegan alternatives for our customers.”

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