“With this investment, we will continue to fuel the plant-based movement.”
Vegan ready meal delivery company Allplants raised £2million via crowdfunding just two days after launching its campaign in the UK’s largest vegan crowdfunding round ever.
The company previously raised £7.5m in 2018 (the largest seed-round ever raised by a European plant-based business) and £800k in 2017 and has big plans to launch a larger institutional round to raise between £15m and £20m before the end of 2020.
The money will be used to ‘develop new food categories and serve over 60,000 meals a week from allplants’ production kitchen – a newly-opened 20k square feet dedicated plant-based kitchen in London’, the UK’s largest dedicated plant-based kitchen.
Brothers Jonathan and Alex Petrides founded the company in January 2017 and have now delivered an impressed 1 million plant-based dishes to homes across the UK.
Allplants says it now cooks 20,000+ meals each week for its customer base, two-thirds of whom are non-vegans looking to include more plant-based dishes in their diets.
By 2025, the brand hopes to build upon its distribution partnerships and launch the brand in Europe and North America.