Vegan cosmetics made with upcycled fruit to launch in Holland & Barrett

Read Time:   |  29th April 2019

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FRUU Cosmetics is getting set to launch the world’s first vegan lip balm range made from surplus fruit in Holland & Barrett nationwide.

FRUU Cosmetics vegan lip balm

FRUU Cosmetics, who won Holland & Barrett’s highly competitive Innovation Pitch, is getting set to launch the world’s first lip balm range made from surplus fruit in Holland & Barrett nationwide.

FRUU Cosmetics started life in founders’ Dr Terence Chung and Kelly Yee’s spare room where the couple worked to develop a lip balm range made from upcycled fruit extracts in a bid to reduce landfill waste and the use of unsustainable ingredients.

The company’s mouth-watering Fruitilicious Lip balms are made from up to 60% moisturising fruit-based ingredients, including mango butter, avocado cold pressed oil, watermelon seed oil, lemon seed oil.

Affordable sustainability

In the UK, 10.2 million tonnes of food is wasted annually, whilst 4.4% of the world’s carbon emission is generated from food waste. In a bid to give a purpose to food that would otherwise be wasted, the company extracts its ingredients from damaged fruits and unused fruit seeds and kernels to create their range of affordable cosmetics.

Although the ingredients used in the products are premium and organic, the company has made sure the products are affordable to as many as possible as part of their goal of achieving “affordable sustainability”.

FRUU’s vegan-friendly Avocado and Watermelon Lip Balms retails at £2.99 whilst the Rare-Coral and Strawberry-Creme Tinted Colour Balms costs £4.99.


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Did you know? 🤔 Our lemon lip balms are made from lemon seed oil extracted from lemons 🍋🍋🍋 grown in sunny 😎 southern Italy. Lemon seed is an under-utilised byproduct of the lemon processing industry, which is mostly discarded. It contains up to 70% oil and a high concentration of EFA (essential fatty acids), a great anti-inflammatory, excellent for calming dry, inflamed lips. When we realised the potential of this wonderful but neglected material we thought we had to turn it into our refreshing lemon lip balm 🍋. For those in Australia, if you want to win our lemon lip balm plus more eco-goodies, please head over to @goodimalist for more info 😄 #lemon #circulareconomy #fruu #notapipwasted DON’T forgot our Autumn sale!! Use AUTUMN10 to get 10% off all orders!!!! Repost from @goodimalist – Lovely fruity natural lip balms made with truly sustainable ingredients by @fruuurskin. We are also down to the last few days of our competition to win a prize pack and this little baby is in it. Check it out and enter now. #lipbalm #sustainable #cosmetics #recycled #fruity #ecofriendly #makeup #natural #win #competition #prizepack #goodimalist

A post shared by FRUU.. 🍉🍋Vegan lip and body (@fruuurskin) on

Green beauty

In a statement sent to Vegan Food & Living, Terence, a cosmetic scientist and secondary school science teacher, explained how he was drawn to found the company when he realised no sustainable cosmetics were available for his cosmetic obsessed students.

“In a Year 10 cosmetics science lesson, my students showed me the cosmetics they were using. I noticed that all of them were made from petrochemicals or natural materials that are water/land/fossil fuel intensive,” said Terence.

“The so-called green beauty products are out of reach for most people. There has to be more sustainable and accessible alternatives.”

FRUU Cosmetics will launch in 815 Holland & Barrett stores nationwide on April 29th 2019 and will be available to purchase online.

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Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

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