FRUU Cosmetics is getting set to launch the world’s first vegan lip balm range made from surplus fruit in Holland & Barrett nationwide.
FRUU Cosmetics started life in founders’ Dr Terence Chung and Kelly Yee’s spare room where the couple worked to develop a lip balm range made from upcycled fruit extracts in a bid to reduce landfill waste and the use of unsustainable ingredients.
The company’s mouth-watering Fruitilicious Lip balms are made from up to 60% moisturising fruit-based ingredients, including mango butter, avocado cold pressed oil, watermelon seed oil, lemon seed oil.
In the UK, 10.2 million tonnes of food is wasted annually, whilst 4.4% of the world’s carbon emission is generated from food waste. In a bid to give a purpose to food that would otherwise be wasted, the company extracts its ingredients from damaged fruits and unused fruit seeds and kernels to create their range of affordable cosmetics.
Although the ingredients used in the products are premium and organic, the company has made sure the products are affordable to as many as possible as part of their goal of achieving “affordable sustainability”.
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In a statement sent to Vegan Food & Living, Terence, a cosmetic scientist and secondary school science teacher, explained how he was drawn to found the company when he realised no sustainable cosmetics were available for his cosmetic obsessed students.
“In a Year 10 cosmetics science lesson, my students showed me the cosmetics they were using. I noticed that all of them were made from petrochemicals or natural materials that are water/land/fossil fuel intensive,” said Terence.
“The so-called green beauty products are out of reach for most people. There has to be more sustainable and accessible alternatives.”