The vegan chicken option is set to outsell the meat option at a popular Mexican restaurant chain with locations across the UK.
Mexican restaurant chain Barburrito is serving up vegan chicken like there’s no tomorrow.
In fact, the vegan chicken option using THIS Isn’t Chicken is set to outsell the chain’s most popular meat option this month, making it the bestseller.
After launching on the menu six months ago, the plant-based option quickly overtook the other meaty fillings including spicy shredded beef and pulled pork.
And now, it’s set to take the top spot! If this isn’t the start of the vegan revolution, we don’t know what is!
With a record-breaking 582,000 global Veganuary participants this year, and an estimated 1.5 million vegans in the UK, this news reflects the shifting eating habits towards more plant-focused diets.
Barburrito also offers a Fajita Veg and Guac filling if you’re not keen on meat alternatives, and if you fancy something sweet the Churros are safe for vegans.
‘Meat-lovers have started giving plant-based a go’
Speaking in a statement sent to Vegan Food and Living, Lynsey Hutchinson, Marketing Manager at Barburrito explained:
“We want to give our customers as many menu choices as possible and it’s been fantastic to see THIS Isn’t Chicken become so popular.
“Whilst we know the plant-based filling has helped draw in a vegan fanbase, we’ve been surprised by how many meat-lovers have started mixing it up and giving plant-based a go.”
‘An absolutely massive milestone’
Andy Shovel, Co-Founder at THIS added:
“What an absolutely massive milestone for THIS – the dream has always been to make products as good as (if not better than) the real deal.
“Overtaking real, clucking chicken as the main protein in one of the UK’s favourite Mexican eateries is major.”
You can find the This Isn’t Chicken Burrito at all 13 Barburrito locations across the UK and trust us, you won’t be disappointed!
Fancy cooking up a Mexican-inspired dinner at home?
Here are the 10 best vegan taco recipes: How to make meat-free tacos.