Naturally fast-food chain LEON has reported that sales of its vegan burgers are outselling meat burgers for the first time.
In 2018, LEON added new vegan options to the menu to give customers looking to cut down on their meat consumption plenty of choices. Now the naturally fast-food chain has reported that sales of its plant-based patties are outselling meat burgers for the first time.
The chain has reported that the percentage of vegan burger sales has jumped from 41.3% to 56.8% in 2020.
LEON currently offers two vegan burgers on its menu: the LOVe burger, which comes with a vegan (soya-beetroot) patty topped with a vegan Carolina mustard mayo, LEON’s burger sauce, tomatoes, pickles and a slice of smoked gouda-style vegan cheese, and the newly-launched Chipotle & Avocado Burger
The Chipotle & Avocado Burger comes with smoky chipotle mayo, freshly smashed guacamole and is already outperforming the restaurant’s predicted sales forecast by an impressive 57%.
“Vegan and veggie dishes have always been on LEON’s menus, but we’re now starting to see the market catch up,” said Erica Molyneaux, Head of Food at LEON.
“Sales of our vegan burgers have really taken off, with more than half of our sales now in vegan and vegetarian dishes. ‘It’s always been important to offer food that tastes and does people good, and that includes our range of plant-based dishes – bold, full of flavour and that everyone can enjoy.”