Vegan burger restaurant backed by Lewis Hamilton opens second branch

Read Time:   |  20th August 2020

Neat Burger, the vegan burger chain backed by Formula One champion Lewis Hamilton, is opening its second branch in Camden Market in London

Neat Burger opened the doors to its first restaurant just off Regent Street in London last year and has just announced the opening of a brand new branch in Camden Market.

The new branch will offer diners plenty of space to enjoy their meal at the new 600 sq ft location with customers having the option to dine in or to order delivery via Deliveroo.

‘Ideal location’

In a statement sent to Plant Based News, Jordan Rocca, co-founder of Neat Burger, told the media outlet that they felt Camden Market was the ‘ideal location from which to expand the brand’.

Camden Market is already home to a number of vegan eateries including London’s first all-vegan diner and its vegan pie and mash shop.

Menu

The burger chain hopes to help transform the way that people view vegan and plant-based foods. The burgers are created specifically for the restaurant chain by Neat’s chefs, utilising the base ingredients from Beyond Meat’s plant-based burger range.

The menu consists of a range of belly-busting burgers such as the Chick’n Burger and the Big Stack burger which is piled high with two plant-based patties, Big Stack Sauce, lettuce, onions and pickles.

Hot dog lovers can enjoy The Hot Dog made with the Beyond Sausage along with a selection of sides including skinny fries, tater tots, sweet potato fries and Neat Nuggets.

You can also find dairy-free soft-serve ice cream, coconut and soya-based milkshakes, as well as alcoholic beverages by Toast Ale on the menu.

‘World’s first plant-based sustainable burger chain’

Rocca also added that as the world’s ‘first plant-based sustainable burger chain’, Neat Burger is ‘committed to championing environmental sustainability and playing our part in positively impacting the environment’.

“We are thrilled to have opened our latest restaurant in a location and with a landlord that shares our ethos, and look forward to welcoming visitors to enjoy our delicious plant-based burgers,” he said.

‘Distinct business’

Maggie Milosavljevic, LabTech’s F&B commercial director, added: “Neat Burger is a brilliant addition to our food offering at Camden Market. This is a distinct business and now more than ever, consumers care about where their food is sourced from and its impact on the environment.

“Our choice of operators has to evolve and adapt to consumer trends and working with Neat Burger is evidence that Camden is changing. We have seen a growing level of footfall and brands such as Neat Burger create additional reasons for consumers to continue to enjoy our thriving North London market.”

Going global

The team already has ambitious plans to expand the franchise globally over the next 24 months, expecting to open another 14 stores within two years.

Speaking at the time of the first restaurant’s opening, one of Neat Burger’s backers Tommaso Chiabra said: “The meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable together with the growth of the population.

“Neat Burger aims to disrupt the non-sustainable food industry and become a force for good”

Written by

Vegan Food & Living

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