Beyond Meat has applied to register a new trademark - 'Beyond Meals' with the Intellectual Property Office, according to food outlet The Grocer
The California-based food tech brand has applied to register a new trademark, ‘Beyond Meals’, with the Intellectual Property Office, it reports.
Both meat substitutes and prepared meals boasting a range of ingredients including pasta, rice, quinoa and noodles would be covered by the trademark.
A Beyond Meat spokesperson told The Grocer that the brand is constantly working to make plant-based protein more accessible, adding that it has a ‘commitment to rapid and relentless innovation’.
They added they are ‘excited to share more details soon about new product developments’.
Beyond Meat new products
The plant-meat brand, which currently offers a range of products including its flagship vegan burger, as well as sausages, meatballs, and mince, appears to have other exciting plans on the horizon.
Despite its stock price experiencing some ups and downs over the last year, the brand has not stopped pushing forward with new products.
Earlier this summer, founder and CEO Ethan Brown revealed the company has developed steak slices, telling the Wall Street Journal that the slices are ‘probably one of our best products to date’.
The outlet reported that there was no release date for the product at the time of publishing, noting that it was likely to first launch in retailers.
This appears to be the case, as some reports have since noted that the slices – which mark Beyond Meat’s first foray into vegan ‘whole’ pieces of meat – are available in selected US outlets.
Would you like to sink your teeth into a juicy plant-based patty?
Pick up some inspiration with our guide to the best vegan burger patties.
Featured image credit: Beyond Meat