In an official statement, UK supermarket Waitrose has announced that sales of vegan and veggie food in its stores have grown by 85 percent in the last 12 months.
Waitrose & Partners has announced that sales of vegan and vegetarian products in its stores have increased by 85% over the past 12 months thanks to the growing number of consumers adopting a vegan, vegetarian and flexitarian diet.
In response to the fast-growing demand from consumers for meat-free products the supermarket recently launched 25 new vegan products, including four vegan pizzas and a range of innovative and delicious ready-meals.
Chloe Graves, Waitrose Chilled Vegetarian and Vegan Buyer said: “The growing appetite for meat-free dishes has been reflected throughout the year with rising sales of vegan and vegetarian products, as well as the introduction of exciting and delicious new products to the foodie market.
“In line with this growing demand, we’re excited to have developed an exclusive range of own label vegan and vegetarian products to delight customers. The innovative dishes include complete meals for a quick and easy dinner, as well as staple side dishes, each proving that a vegan or veggie meal doesn’t have to compromise on flavour.”