A powerful new vegan advertising campaign is using posters of animals with headlines such as “Dairy Takes Babies from Their Mothers” to force the public to consider where their food comes from, and at what cost…
The thought-provoking new adverts are popping up everywhere from public transport, billboards, service stations to pubs to force passers by to confront and challenge the myth that using other animals is necessary for humans.
The campaign, which is the brainchild of Eden Farmed Animal Sanctuary and Go Vegan World, aims to make the public change their eating habits by using shock tactics to make them reconsider their moral beliefs and values.
Sandra Higgins, a psychologist and the campaign manager, said: “If you asked most people if they think it is wrong to unnecessarily harm other sentient beings, they would answer that it is. This is because we all know that other animals feel. They experience physical and psychological pain when we hurt them.”
There are many powerful headlines used in the campaign including ‘They Trust Us, We Betray Them’, and demand the “complete cessation of animal use by humans for food, clothing, entertainment, research or any other use”.
Higgins said that “veganism concerns every man, woman and child on this earth” and that human consumption of animals is, “the greatest tragedy this world has ever witnessed”.
The campaign has kicked off in the North East of England, where it has a strong presence in the North East of England. It is on bus shelters and street signs in Newcastle city centre. It also appears on 320 ads in Tyne and Wear Metro; 28 ads on buses; and 65 billboards and street signs, strategically placed outside shops and restaurants where people are purchasing the body parts and products of animals like the ones featured in the campaign. The campaign is going to be launched throughout the rest of the UK in the next six to twelve months.
This story first appeared on iNews.