Ice-cream brand Ben & Jerry’s has added two new vegan flavours to its non-dairy line in the USA, which means that 20 percent of their total product line-up is now non-dairy based.
Ben & Jerry’s first debuted its vegan-friendly range of in 2016 with four mouth-watering flavours; PB & Cookies, Coffee Caramel Fudge, Chunky Monkey, and Chocolate Fudge Brownie. In 2017, the ice cream brand added three more flavours to its non-dairy range, including Cherry Garcia, Coconut Seven Layer Bar, and Caramel Almond Brittle.
Now the brand is increasing the range with the addition of two brand new flavours; Peanut Butter Half Baked, which features chocolate and peanut butter with fudge brownies and pieces of peanut butter cookie dough, and Cinnamon Buns, which is made with cinnamon-spiced ice cream and features cinnamon bun dough and a cinnamon streusel swirl.
Both flavours are made with an almond milk base and are vegan versions of the brand’s best-selling non-dairy flavours.
“When our fans asked for non-dairy,” Ben & Jerry’s assistant brand manager Nelia Horikawa told VegNews, “we listened. We’re always working to bring Ben & Jerry’s fans the latest and greatest flavors.”
“With two new flavors,” Horikawa said, “20 percent of our total product line-up is now non-dairy based.”
Last year, Ben & Jerry’s reached out to fans on social media to ask which vegan flavours they wanted Ben & Jerry’s to develop next, and, according to Horikawa, some of the brand’s current most popular flavours have been fan suggestions.
“In general, we have been very pleased with this product line and our fans’ response and excitement around the offering,” Horikawa said.
The new products are on their way to stores nationwide in the USA and will be popping up in the freezer case in the next few weeks.