US vegan tuna brand Good Catch launches in the UK for the first time

Read Time:   |  16th January 2020

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US plant-based tuna alternative Good Catch is now available to purchase in the UK as it secures a national listing in Tesco stores.


Plant-based brand Good Catch has made its UK debut with a national listing in Tesco supermarket.

The company, which was developed by Wicked Kitchen founders Derek and Chad Sarno and plant-based food investor Chris Kerr, launched in the US in 2018 and its products are now available to buy in over 4,500 American retail outlets.

The plant-based tuna is made from a blend of peas, chickpeas, lentils, soy, fava beans and navy beans with seaweed to create the distinctive flaky texture of tuna and can be found in the canned fish aisle.

The range is being rolled out to Tesco stores this week with three varieties to choose from including standard ‘naked in water’, oil & herbs and Mediterranean, all of which will retail at £2.50 for a 94g pouch.


Speaking about the new UK range, co-founder and Tesco director of plant-based innovation Derek Sarno said: “Good Catch is designed to give everyone the opportunity to enjoy a seafood experience without sacrifice.

“Our products offer the same texture and flavour as fish, making it an easy swap for meals using tuna. People want nutritious and easy to prepare alternatives and this is exactly what Good Catch products are designed to deliver, so we’re thrilled to be able to make them available at Tesco.”

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