According to data from the Plant Based Foods Association (PBFA), US sales of vegan food have topped $3.3 billion, having risen by more than 20% over the last year alone.
This is the second year that the PBFA have commissioned research company Nielsen to gather data on the sales of plant-based food. Last year, the data revealed a growth of 8%. This year’s statistic of 20% shows the dramatic rise in demand for vegan food over the last year alone.
The PBFA has been describing the growth of some sectors of the plant-based market as ‘explosive’. One of these is the dairy-alternative market (not milk, but cheese, butter, ice cream and yoghurt), which has skyrocketed by 50%. Plant-based milk sales are up by 9%, while dollar sales of cow’s milk are down by 6%! Vegan milk now comprises 13% of all US milk sales.
A spokesperson for the PBSA told Plant Based News: “With an increased growth rate of 20% (in dollar sales), it’s clear that the plant-based foods industry is a food industry leader that consumers, food service and retailers are taking seriously.”
Michele Simon, Executive Director of the PBFA, said: “The plant-based foods industry has gone from being a relatively niche market to fully mainstream. Plant-based meat and dairy alternatives are not just for vegetarians or vegans anymore; now even mainstream consumers are enjoying these delicious and innovative options in the market today.”
See the data here: https://plantbasedfoods.org/wp-content/uploads/2018/07/PBFA-Release-on-Nielsen-Data-7.30.18.pdf