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UK vegan meat alternative brand The Meatless Farm Co. is making its debut in the US.
Vegan start-up brand The Meatless Farm Co. is getting set to launch in US supermarket chillers for the first time this summer.
According to Meatless Farm, whose products are currently on sale at Sainsbury’s plant-based butchers, it has signed an exclusive distribution deal with Whole Foods to sell its plant-based products at US stores for a period of six months starting this summer.
The company currently offers a range of realistic burgers, mince and sausages in UK supermarkets including Sainsbury’s, Co-op and Morrisons which are made from natural plant-based ingredients such as soya and pea protein.
Meatless Farm’s products are also available to purchase in Canada, Sweden, Hong Kong and the United Arab Emirates, and according to CEO Robert Woodall, launching the products in “the United States is a natural next step.”
According to Business Insider, Meatless Farm, which was founded in Leeds, will also set up a New York to manage its expansion in the US.
“The market is really hotting up and it is a game changer to be working with Whole Foods Market. The US meat alternative market is currently the largest in the world and is strategically very important for the category,” Woodall added.
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Image credit: @meatlessfarm/Instagram
