One third of Brits are interested in trying a vegan diet says poll, which reveals nearly one in 10 are already plant-based

Author: Maria Chiorando

Read Time:   |  27th December 2021

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A YouGov poll has revealed that more and more Brits are planning to ditch animal products, with attitudes towards veganism changing in recent years


A staggering one-third of Brits (34%) are either interested in trying or plan to try a vegan/plant-based diet, according to a new poll by YouGov.

The survey was commissioned by Veganuary, a global charity that calls on people to try a 31-day plant-based pledge. Pollsters quizzed 2,079 adults on their attitudes towards ditching products like meat and dairy.

They found that the number of people saying they are already vegan or plant-based is a lot higher than previous polls. Almost one in 10 Brits (8%) said they have already cut out animal products.

Veganism is ‘admirable’

Moreover, pollsters found that attitudes towards eating a plant-based diet or following a vegan lifestyle, have changed considerably over the last two years.

More than a third, 35%, of respondents said their perceptions of a plant-based/vegan diet have changed for the better in recent times.

On top of that, 36% said they believe eating a vegan/plant-based diet is an admirable thing to do. 

Attitudes towards plant-based diets are changing - with a third of Brits saying they think ditching meat and dairy is 'admirable' (Photo: Ella Olsson)

Attitudes towards plant-based diets are changing - with a third of Brits saying they think ditching meat and dairy is 'admirable' (Photo: Ella Olsson)


‘Incredibly exciting’

In a statement sent to Vegan Food & Living, Veganuary’s head of communications, Toni Vernelli, said: “As more people become aware of the incredible impact our food choices have on the health of our planet, attitudes towards eating vegan are changing.

“It is incredibly exciting to see one-third of Brits are interested in trying a vegan/plant-based diet, something that would have been inconceivable just a few years ago.”

Veganuary, which is expecting its biggest year yet in 2022 following a bumper outing in 2021 with more than 580,000 sign-ups, has just released a pro-vegan cinema advert in a bit to encourage more people to take part in its pledge.

Are you planning to try Veganuary? Check out some of the best accidentally vegan products you can find in supermarkets in the UK

Written by

Maria Chiorando

Maria is an editor and journalist. Her work has been published by the Huffington Post, the Guardian, TechnoBuffalo, Plant Based News, and Kent on Sunday among other national and regional titles.

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