Smithfield, the UK’s largest meat market, is stocking plant-based meat for the first time in its 800-year history.
For the first time in its 800-year history, the UK’s largest wholesale meat market, Smithfield in London, will be selling a plant-based meat alternative.
Meat supplier P.J. Martinelli, which has specialised in traditional meat products for over 30 years, is stocking the Moving Mountains’® plant-based patty and will be the first brand to supply Smithfield Market with plant-based meat.
The burger, which contains 18g of plant protein, uses natural ingredients, incredible scientific processes and secret technology to make the burger replicate animal meat in every way. It features oyster mushrooms, pea protein, oats and Vitamin B12 amongst other plant-based ingredients.
In a statement sent to Vegan Food & Living, Paul Martinelli, Managing Director of P.J. Martinelli commented: “We have trialled a wide range of plant-based products on the market and have no hesitation in recommending Moving Mountains® to our clients as the highest quality and best flavour in the marketplace. Our company always provides the widest choice and we see this as a natural addition to our product range.”
Simeon Van der Molen, Founder of Moving Mountains®, added: “Moving Mountains® is breaking ground with products that look, smell and taste like meat but are completely plant-based.
“This partnership with P.J. Martinelli at Smithfield Market is a momentous step for the plant-based movement and signifies how the tides are changing in the industry. Moving Mountains® is proud to be leading this change and we believe that one day only plant-based meat will be the best selling product at this historic meat market.”