The UK's first vegan butcher shop, Rudy's Vegan Butcher, sold out on its first day of opening, attracting long queues down Islington Park Street.
The butchers is part of an extension of Rudy’s Vegan Diner in Camden, and opened on the corner of Islington Park Street in North London. Rudy’s also launched DIY meal kits over lockdown earlier this year for fans to recreate their favourite Rudy’s meals at home.
Alongside a huge queue which stretched right down the street before the store even opened, the owners were inundated with online orders too, with 100 orders in the first 10 minutes. This huge demand meant the shop sold out of its vegan meats in just one day – proving a major success.
‘Unbelievable turn out’
Rudy’s posted a video of the queue on Instagram, which snaked around the corner of the street and seemed to just keep going. They wrote: “SOLD OUT. This was the line at 10:54am before we even opened and it didn’t slow down for hours.
“100 online orders in the first ten minutes! Thank you to everyone who stopped by, messaged with love, ordered online and shouted out our news.
“It was an unbelievable turn out. We are so blessed to have your support and feel overwhelmed by all the love. THANK YOU, thank you a million times and more.”
The vegan butchers are selling a wide range of vegan meat products, including charcuterie style meats such as smoked ham, salami de Provence, pepperoni and pastrami, and even animal-free ribs, lobster, liver paté and bacon.
Unsurprisingly, the new vegan butcher shop did not sit well with Piers Morgan, who posted a photo of the shop on Instagram captioned: “What fresh hell is this? Utterly ridiculous.”
Debate raged in the comments, with many supporting the new shop while others questioned ‘Isn’t that just a greengrocers?’
We think one user summed it up perfectly: “You know what they say, it’s not certified vegan unless it’s annoyed Piers.”
Although Rudy’s Vegan Butcher is the first permanent and completely vegan butchers in the UK, in 2018, Sainsbury’s launched an innovative plant-based pop-up to help get the public involved in World Meat Free Week.
The supermarket opened a meat-free butcher to showcase the wide variety of vegan meat alternatives available to the public in a bid to encourage passers-by to try swapping meat for plant-based alternatives.
Fancy getting your hands on some vegan meat to make Piers angry?
The online store is currently still sold out, but you can browse their offerings here.
Love find new vegan meat alternatives to try? Here are all the latest new products to launch in the UK that you might have missed.