Popular baking show The Great British Bake Off is planning its first ever vegan baking challenge after host Noel Fielding suggested that it could appeal to a younger audience.
The show features a baking task that changes each week, which typically centres around baking cakes and bakes made with animal products. Noel Fielding’s vegan idea will be added to the mix, challenging contestants to bake goods that are entirely free from animal products.
With recent research by comparethemarket.com revealing that veganism has grown by 700% in the UK over the last two years, the show is hoping to target a rising demographic.
Speaking about the decision to dedicate challenge to vegan baking, a spokesperson for the Channel 4 show said: ‘When Noel put forward the idea, producers leapt at the chance to try something different – especially as they think it’ll appeal to younger viewers.’
The show caught the interest of the vegan community once before, in 2016, when contestant Rav Bansal announced his ‘predominantly plant-based diet’. Although not all of Rav’s bakes were vegan, it was clear that a target audience was emerging for desserts made without animal products.
Recently, shows like Jimmy and Jamie’s Friday Night Feast have announced they will be dedicating episodes to vegan eating, which has been met with delight from the vegan community. The Bake Off hopes to join this movement, and we’re definitely excited to see the contestants make stunning vegan bakes!
It is predicted that the new series of The Great British Bake Off will air towards the end of August.
Image credit: Channel 4/Love Productions