The Big Vegan Survey 2019 results

Read Time:   |  9th December 2019

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Over 8300 people had completed The Big Vegan Survey 2019 and now we’re ready to share some of the results with you! Here are our favourite findings…


Back in October 2019, Vegan Food & Living invited vegans all over the UK to enter our Big Vegan Survey so we could find out more about why you went vegan, what products you like, what products you don’t, and even what your favourite supermarket is.

After just three weeks, over 8300 people had completed the survey and now we’re ready to share some of the results with you! Here are our favourite findings…

Who are they and why did they go vegan?

  • Out of all the people who filled out the survey, 85% are female and 64% are aged 25-54.
  • 65% classed themselves as vegan, while 11% preferred the term plant-based, 8% were vegetarian and 5% vegan curious.
  • Plant-based is a term that seems to have only become popular recently though, with only 12% who classed themselves as plant-based having followed the lifestyle for over 5 years, compare to 34% who have been plant-based for less than a year.
  • 75% of people who classed themselves as vegan or plant-based had only adopted the lifestyle in the last 5 years.

Overall, 71% said their main reason for going vegan was animal welfare. However, motivation seems to be changing – when you look at the reasons why people have decided to go vegan within the last year, 39% said the environment was the most important reason. For those who’d only gone vegan in the last 6 months, 36% classed health as their biggest motivation.

Which is the UK vegan’s favourite supermaket?

  • 80% of people buy their weekly shopping in store at a supermarket vs 11% who buy online from a supermarket.
  • Want to know which UK supermarket vegans generally consider to be the best for vegan options? It’s a dead heat between Tesco and Sainsbury’s – with 19% each classing the in store offerings as very good and 40% good.
  • Next up was Holland & Barrett, with 17% describing it as very good and 35% as good.
  • For the best online shopping experience, head to TheVeganKind Supermarket, with 27% classing it as very good.

Are the current vegan products any good?

  • 84% of people think there is a good selection of plant milks available.
  • Only 22% think that vegan cheese is any good, with 29% classing it as poor.
  • 44% of people don’t know which egg replacements are available in the UK.
  • 46% would like to see more choice of ready-made sandwiches available to buy.
  • 23% of people wouldn’t mind going to the meat aisle to pick up their meat alternatives if it meant there was more chance that meat eaters would try them. Only 11% said they would never go to the meat aisle. 31% would prefer meat alternatives to be placed in the free-from aisle as well as the meat aisle.

Where do vegans like to eat when going out?

  • 54% of people said that Wagamama was their first choice for vegan options when eating out.
  • 81% of people make their own lunch on an average working day, compared to 7% who buy from a supermarket and 2% who buy from a chain café.
  • 57% of people would never eat at KFC, even if they introduced more vegan options. This compares to 43% who would never go to McDonald’s and 36% who would never go to Nando’s.

The results of The Big Vegan Survey 2019, presented by Vegan Food & Living, are based on 8300 people who completed the full survey.


Written by

Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

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